Current and former Ulta employees took to Twitter to reveal a disturbing company secret—used and returned products were cleaned up, re-shelved, and sold as new. One tweet, “They would resell EVERYTHING. (makeup, hair care, skincare, fragrance, hair tools, etc.” was retweeted and corroborated thousands of times. Shopper Kimberly Laura Smith Brown, using information gleaned in part from Ulta’s social media exposure, sued Ulta in what could become a huge class action suit. Ulta insists that its customers’ health and safety is top priority, denies the allegations, and promises a vigorous defense. Read more.