Business owners spend big money on their websites. The good news is legal protections for the design and look of those websites may be legally protected, likely in multiple ways: copyright (for original works that are fixed in a tangible form); trademark (for logos and word marks); and trade dress (for a website’s “look and feel” if consumers connect the design and the company). Word to the wise, intellectual property registration includes nit-picky requirements. For example, the U.S. Copyright Office released an article about copyright protections and websites and included essential dos (do identify authors and owners of copyrighted work) and don’ts (don’t list “website” as the type of authorship on copyright application). For some businesses, working with an attorney to draft a creative intellectual property plan that ties in multiple layers of protection may be worthwhile. Read more.
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