Tag: intellectual property

Trademarks Essentials: What’s in a Name? Picking a name for your business is often the first thing small business owners tackle. But despite their efforts to be different, clever, and expressive, we’ve seen some avoidable missteps. Follow our advice so you’ll (1) pick and use trademarks that are original and registerable and (2) avoid a...

Small business owners wear lots of hats and solopreneurs wear all the hats. But rather than guess or Google what you don’t know, add a trusted lawyer to your team. Here’s why you need one. 10.   We know what contract language is typical and what’s not. Force Majeure clauses can be good. Waiving your right to...

Social media is a great way to build your brand, connect with customers, and share your message. But social media sites can be a free-for-all for your business’s intellectual property (e.g., trademarks and copyrighted materials), if you’re not careful. Protect your IP in 6 steps. Register your business across social media platforms. More is better....

I love a good rom-com. And You’ve Got Mail is one of the best, for sure in my top ten. Meg Ryan and Tom Hanks, virtual romance (over email and a dial-up modem), and in NYC—need I say more? But there is more. Kathleen Kelly (Meg Ryan) owns a small business, a charming children’s bookstore on the Upper West Side with an established clientele and three employees. Kathleen and her store, The...